Meet the Team

Brian Underwood has developed a wealth of experience as an entrepreneur with a passion for pursuing and inspiring better on a global scale. With a profound ability to cultivate community and provoke action through his articulate visionary skill set, Brian has a unique ability to provide strategic guidance. Today, Brian is pioneering a conversation about true human optimization, pursuit of enhanced performance and improved quality of life as the CEO of Prüvit.

Based on this core belief, the company set out to tackle the supplement world by creating the world’s first consumer-based ketone supplement drink, KETO//OS®. Primarily focused on evidence-based products that help optimize your human potential, Prüvit is proud to be the worldwide leader in ketone technology. With community as their focus and the power of social commerce, the philosophy remains simple. Make. People. Better.

Dr. Ryan P. Lowery, a 2014 national champion baseball player, earned his BS and MS in exercise physiology and exercise and nutrition science from the University of Tampa.

Over the past five years he has published an astounding 80 papers, abstracts, and book chapters on human performance and sports nutrition and is rapidly becoming one of the premier sport scientists in the nation. Ryan has received the Exercise Science Scholar of the Year Award, NSCA Award for Outstanding Presentation of the year award, and most recently the National AAHPERD Exercise Science Major of the Year Award. Ryan is completing his doctorate at Auckland University where his entire dissertation centers around how to optimize a ketogenic diet through various nutrition and supplemental variables, including exogenous ketones. Ryan is currently examining the effects on ketone supplementation on substrate utilization and human performance and will continue to push the boundaries in this area.

Life is meant to be lived and enjoyed. There are so many pleasures to be experienced; it's not about eliminating everything we love. It's about finding a healthy balance - doing what's right, what feels good AND what makes us healthy and happy!

I want to help educate and inspire you to achieve that health and happiness in a way that works for you and that fits into your busy life.

Being healthy is more than just managing your health when you're not 100%. It's about ongoing maintenance, by creating a new way of living: Eating well, living with passion, exercising for pleasure, and understanding the value and the impact that these things have on your life.

I want to be there with you to help you along the way.

With his PhD. in Computer Science, Dr. Kenneth Ford has an impressive history working in artificial intelligence, cognitive science, human-centered computing, and entrepreneurship in government and academia. He is the author of hundreds of scientific papers and six books. Dr. Ford has been a member of the NASA Advisory Council since 2007, and served as chairman for three years. In 2010, he was awarded NASA’s Distinguished Public Service Medal. Dr. Ford has received many awards and honors for his work in Artificial Intelligence and science, most recently being inducted into the Florida Inventor’s Hall of Fame in 2017.

Dr. Jacob Wilson is an expert and researcher on the cellular, molecular, and whole body changes in muscle size, strength, and power in response to nutrition and training. Dr. Wilson’s laboratory is the first to investigate the impact of ketosis and supplemental ketones can have when it comes to athletic performance. He has found that resistance training combined with ketogenic dieting results in fat loss and increases in muscle mass.

Dr. Angela Poff is a Research Associate in the Department of Molecular Pharmacology and Physiology at the University of South Florida. She holds a B.S. in Biochemistry and Molecular Biology, M.S. & Ph.D. in Medical Sciences. Dr. Poff focuses her research on the development and characterization of metabolic-based, non-toxic therapies for cancer and neurological disorders. She has presented her work at many national and international scientific conferences.